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Feb 2, 2015

Concept Note

We are currently, unmistakably, unfortunately, living in the plastic age.

Love it or hate it…

Sometimes all you need is a little change in perspective.

The fantasy of fashion is wonderful, but sometimes simplicity and imperfection is refreshing…

Images tell a story, something raw, something fresh. Something focusing on the authenticity of design and craft…the perfections of the detail, the hand embroidery, the construction, but yet the nuances of the external influences.

We do not decide how to be beautiful; the culture around us does, through the movies, fashion advertisements and editorials it produces. Ideals change with the trends! One small spark can set off a forest fire…

1

How we perceive a garment, should not only be by the tag, but also the story behind each garment…

Often, the most beautiful part, is what you don’t realize…

Handcrafted couture by @abujanisandeepkhosla

 

2

Traditional methods and Indian motifs …

 

3

There is beauty behind originality, like there is shadow behind light…

 

4

Ancient craft with contemporary design…

 

5

Beauty lies in technique. Each garment is carefully conceptualized, woven by hand and intricately finished.

 

6

Haute Couture is a French word that means ‘high sewing’, nothing but a pain staking labour of love creating one of a kind pieces.

 

7

Its all handmade, its beautiful and its collectible!

Photographer: @diabhupal

Couture:@abujanisandeepkhosla

Stylist: @alliaalrufai

Model: @noaramorais

HMU: @agawilkmakeup

Creative Agency: @creativeco2011

Location: @pinakindesignteam